Ads & tracking that scale profitably
Meta, Google and marketplace ads that optimise for margin, not just ROAS. With server-side tracking that still works in the age of AI and consent.
Who this is for
Shopify brands
Media spend between €5k and €500k/month, looking to scale without margin collapse.
Marketplace sellers
bol.com Sponsored Products and Amazon PPC that need to perform structurally better.
Teams with broken tracking
Missing conversions, iOS impact, consent mode or CAPI not set up right — we fix it.
Three channels, one shared goal: profitable growth
Meta Ads
Prospecting + retargeting with creative iteration. Account structure that scales past €100k/month.
Google Ads
Search, PMax, Shopping and YouTube. Protect brand budget, exploit intent, no burning cash.
Marketplace ads
bol.com Sponsored Products and Amazon PPC: bidding, TACoS, negatives and keyword tiers.
Server-side tracking that works — or you're scaling blind
Meta CAPI
Server-side events with deduplication. Get back the conversions you're losing to iOS and ad blockers.
Google Enhanced Conversions + GA4
Consent mode v2, server-side GTM and attribution with the bias stripped out.
Shopify Pixel & Web Pixels
Native Shopify Pixel + custom Web Pixels for your extra events and third-party tools.
Audit → plan → execute → scale
Accessible and flexible — no lock-in
No yearly contract, no fixed retainer if it doesn't fit. By the hour, per project, short or long — you decide what works for your situation.
By the hour
A tracking fix, a second opinion on your account structure, sparring before a launch. No minimum commitment.
Per project
A scoped engagement: CAPI implementation, account restructure, launch campaign. Fixed scope, fixed price on quote.
Long-term
Monthly ads management or sparring-partner role. Scale up or down monthly.
Good to know.
Do you only do Meta, or also Google and marketplace ads?
All three. Meta Ads, Google Ads (Search, PMax, Shopping) and marketplace ads on bol.com and Amazon. We pick the channel where your margin compounds best, not the other way around.
What do you do for tracking?
Server-side tracking via Meta CAPI, Google Enhanced Conversions and GA4. We check consent mode, deduplication and attribution. Without solid tracking you're scaling blind.
Can I do an audit without taking on ongoing management?
Yes. Take the Growth Bottleneck Audit — a full-funnel review across store, ads, email and operations. You decide afterwards what to execute.
What are the minimum ad budgets?
We work with brands from about €5k/month media spend. Below that, the leverage from paid is usually too small versus SEO, CRO or marketplaces.
Ready to get your ads and tracking checked?
Book a free 30-minute strategy call. We'll audit your funnel, find the bottlenecks blocking growth, and show you where the next 6 figures come from.